Trayo is a signal platform that tells your reps which accounts are ready to buy, which product to lead with, and when to reach out. Less prep work. More time in front of buyers. More closed revenue.
Your reps spend most of their day not selling. They're stitching together LinkedIn, news searches, 10-Ks, intent platforms, and whatever else they can find. All to figure out which of their hundreds of accounts is worth a call this week. Every hour they spend on research is an hour they're not in front of a buyer.
Even when they do reach out, the timing is mostly guesswork. They lead with the wrong product, hit the wrong stakeholder, or chase an account that already bought something three months ago. The number isn't a coverage problem. It's a prioritization and timing problem.
Trayo watches every account your reps own: leadership changes, hiring spikes, tech adoption, funding, product launches, competitive moves. The research a rep would never have time to do across hundreds of accounts, running continuously in the background.
Trayo turns raw signals into a prioritized read on which accounts are ready to buy this week, which product or solution to lead with, and which stakeholder is the right entry point. No more rep guesswork on what to work next.
Trayo pushes the next best account, the right talk track, and the relevant context straight into the tools your reps already live in. They open their day with a working list, not a research project, and spend their hours selling.
A rep starts Monday morning by opening eight tabs. LinkedIn, news searches, a 10-K, an intent dashboard, two enrichment tools. They spend the first three hours picking who to call, lead with whatever product comes to mind, and miss the account that just announced a hiring spike for the exact role their solution serves. Most of the day is research. The right account never gets reached.
The rep opens a prioritized list: ten accounts showing buying signals this week, the product to lead with on each, and the stakeholder to start with. The research is already done. They spend the day selling — to accounts that are ready, with the right pitch.
Trayo isn't a CRM and it isn't another dashboard. It's a signal platform that takes the prep work off your reps and hands them a prioritized list of accounts ready to buy, with the right product and the right timing already figured out. More hours selling. Better conversations. More closed revenue per rep.
“Trayo is not just signals, it connects the dots and makes the next action obvious. Its differentiation is combining broad data access with a GTM-specific layer that preserves context and eliminates noise, transforming campaigns and ABM into a dynamic, self evolving growth engine, continuously shaped by real time market shifts and precisely aligned to our offering.”
Ionix
“What I love is how crisp and clean it is. I can move fast and get a lot done in just two hours of prospecting.”
Data platform
“Trayo uncovers real-time changes across our reps’ accounts that would otherwise go completely unnoticed and delivers them as fully resolved opportunities: the right product, the right contact, the right message. Our sellers went from doing zero proactive account research to having a daily stream of actionable plays.”
Fortune 100 company
“The job posting insights have been huge triggers for me. One of them helped me re-engage a disengaged contact, that was awesome.”
Travel company