Stop relying on gut feel and stale CRM notes. Trayo watches your entire book of business so you do not have to.
You own dozens of accounts. You know very few well. The rest sit in your CRM with a last activity date from three months ago and a close date that has been pushed twice. Somewhere in that book, a champion just got promoted, a competitor just lost a renewal, or a budget just got approved, and you have no idea.
Your CRM tells you what happened. LinkedIn tells you who moved. Your intent provider tells you someone googled a keyword. None of them tell you what to do next.
Trayo watches every account in your territory, not just the five you are actively working this week. Leadership changes, org restructures, technology investments, public filings, competitive movements. The events that actually shift deal timing and buying urgency.
A job posting is not just a job posting. If your target account just posted for a Director of Data Infrastructure and you sell data platforms, that means a project is getting funded. Trayo connects the event to your product and tells you why it matters, which stakeholders are affected, and what to say when you call.
Every morning, Trayo tells you which accounts moved. Not a firehose of alerts, a short list of accounts where something real changed, ranked by relevance to your pipeline. Your calendar stops being reactive and starts being strategic.
You check LinkedIn, scan the news, ping your champion on Slack, and update your forecast based on vibes. You spend your best selling hours on research instead of conversations.
You open your morning digest. Three accounts moved overnight. One: your champion got promoted to VP. Expansion opportunity, bigger budget. Two: a competitor at another account just had a major outage. Displacement window is open. Three: a dormant account just posted five roles in your product category. Time to reactivate. You know who to call, what to say, and why today matters.
Trayo pushes account intelligence via daily digest, CRM enrichment, or Slack. No new dashboard to check. No new tab to open. The context shows up where you already spend your time.
“Trayo is not just signals, it connects the dots and makes the next action obvious. Its differentiation is combining broad data access with a GTM-specific layer that preserves context and eliminates noise, transforming campaigns and ABM into a dynamic, self evolving growth engine, continuously shaped by real time market shifts and precisely aligned to our offering.”
Ionix
“What I love is how crisp and clean it is. I can move fast and get a lot done in just two hours of prospecting.”
Data platform
“Trayo uncovers real-time changes across our reps’ accounts that would otherwise go completely unnoticed and delivers them as fully resolved opportunities: the right product, the right contact, the right message. Our sellers went from doing zero proactive account research to having a daily stream of actionable plays.”
Fortune 100 company
“The job posting insights have been huge triggers for me. One of them helped me re-engage a disengaged contact, that was awesome.”
Travel company