Know which accounts deserve your attention today, and exactly why

Stop relying on gut feel and stale CRM notes. Trayo watches your entire book of business so you do not have to.

You already know the problem

You own dozens of accounts. You know very few well. The rest sit in your CRM with a last activity date from three months ago and a close date that has been pushed twice. Somewhere in that book, a champion just got promoted, a competitor just lost a renewal, or a budget just got approved, and you have no idea.

Your CRM tells you what happened. LinkedIn tells you who moved. Your intent provider tells you someone googled a keyword. None of them tell you what to do next.

What changes with Trayo

Detect: Every meaningful moment in your accounts

Trayo watches every account in your territory, not just the five you are actively working this week. Leadership changes, org restructures, technology investments, public filings, competitive movements. The events that actually shift deal timing and buying urgency.

Reason: What changed, and what it means for your deal

A job posting is not just a job posting. If your target account just posted for a Director of Data Infrastructure and you sell data platforms, that means a project is getting funded. Trayo connects the event to your product and tells you why it matters, which stakeholders are affected, and what to say when you call.

Act: Prioritize your day around real opportunity

Every morning, Trayo tells you which accounts moved. Not a firehose of alerts, a short list of accounts where something real changed, ranked by relevance to your pipeline. Your calendar stops being reactive and starts being strategic.

What your morning actually looks like

Without Trayo

You check LinkedIn, scan the news, ping your champion on Slack, and update your forecast based on vibes. You spend your best selling hours on research instead of conversations.

With Trayo

You open your morning digest. Three accounts moved overnight. One: your champion got promoted to VP. Expansion opportunity, bigger budget. Two: a competitor at another account just had a major outage. Displacement window is open. Three: a dormant account just posted five roles in your product category. Time to reactivate. You know who to call, what to say, and why today matters.

Fits into how youalready work

Trayo pushes account intelligence via daily digest, CRM enrichment, or Slack. No new dashboard to check. No new tab to open. The context shows up where you already spend your time.

Related resources

See the buying signals for your accounts

Drop in your work email and Trayo returns 8 real buying signals for your company — free, in about 30 seconds. No call, no credit card.

Customers

Signal to pipeline, in their words.

“Trayo is not just signals, it connects the dots and makes the next action obvious, transforming campaigns and ABM into a dynamic, self evolving growth engine.”

CMO,

Ionix

“Our sellers went from doing zero proactive account research to having a daily stream of actionable plays.”

CRO,

Fortune 100 company

“What I love is how crisp and clean it is. I can move fast and get a lot done in just two hours of prospecting.”

Account Executive,

Data platform

“The Trayo Signals have been huge triggers, one of them helped me re-engage a disengaged contact, this week”

SDR,

Travel company

Right signal. Right person. Right now.

$24/user/month • 7-day free trial • Cancel anytime

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