Account priority board

This is the screen a Rippling account executive opens on Monday. It takes a list of target accounts and orders it by movement rather than by fit: each account’s score is the sum of its events, every event worth the weight of the strongest signal it matched and discounted by age (full value inside 14 days, 40% at 90), plus 1.5 points for each extra distinct signal, so a company doing three different things outranks one doing the same thing three times. The top ten get full cards — why now, the events behind the score with links to the source, and the people to call. Accounts 11 to 26 sit below in a compact table you can open for the same detail. The sixteen accounts with nothing at all get their own panel, stated as a result rather than hidden. A second route shows the signal definitions, per-signal hit counts including the ones that returned nothing, and the scoring rule.

Everything on the screen came from Trayo. The 42-company list stands in for a pasted upload and was itself built from Trayo: trayo_find_companies in direct mode (US software companies, 150–2,500 staff) and trayo_find_lookalikes seeded with the customers Rippling’s own workspace profile names — Clay, Chess.com, CookUnity, Blank Street and Barry’s. trayo_import_accounts created all 42. Ten signals were written for Rippling’s ICP with trayo_create_signal (headcount surge, People Ops / IT Ops / Finance Ops hiring, funding, global expansion, M&A or restructure, new locations, workforce compliance, HR stack change) and ran alongside the two job-change signals the workspace was onboarded with. Two trayo_run_discovery calls over all 42 accounts with a 90-day lookback read 750 source results and wrote 53 events across 26 accounts; both settled with no blocked signals and no error. trayo_search_stakeholders_batch then ran the workspace’s own persona definition over the top ten and returned 41 named people, with per-persona coverage — at BODYBAR Pilates nobody cleared the bar, and the screen says so and shows the two near-misses instead. Rippling’s palette was applied through the library’s brand module: #7A005D became the primary, #FFFFFF the page. The module reported three adjustments, which the Signals page prints verbatim — the white page has no hue so the canvas takes a soft #fef8fc tint, the shell bar takes a deeper #750459 step of the primary, and a dark-mode fill was lifted for contrast (irrelevant here, since the app ships light-mode only).

Four things are stubbed because there is no integration behind them: Push to Salesforce, Draft outreach, Post to Slack and Export CSV. Each raises a preview toast naming what would have been sent and sends nothing. Two honest limits: firmographics (industry, headcount, city) are carried over from the find results that produced the list rather than re-read per account, because the accounts endpoint does not return them; and the ranking is mine, not Trayo’s — Trayo supplied the events and their dates, the weighting and recency curve were chosen here and are printed on the Signals page so a rep can disagree with them.