Brand Marketer

About Us

We're building the signal infrastructure and reasoning layer for enterprise revenue teams. Today's go-to-market orgs are drowning in data but starving for context. They have alerts, dashboards, and intent feeds, but no system that connects external signals to what actually matters: which accounts to prioritize, what's changed, and what to do next.

Trayo is the reasoning layer that sits on top of signal infrastructure. We don't just surface signals. We evaluate them, analyze their impact, and recommend the next-best action. Think of it as the difference between showing a rep that a prospect posted a job listing and telling them why that job listing means their champion just lost budget authority, and here's the new stakeholder to engage.

We're a small, early-stage team (~$8M raised, still in stealth) building for CROs, CMOs, and revenue leaders at companies where pipeline isn't a reporting problem. It's an intelligence problem. Our customers include category leaders in cybersecurity, fintech, and enterprise software.

Why This Role is Special

This is the first dedicated brand and content hire at Trayo. You won't be executing someone else's content calendar. You'll be building the engine that shapes how the market understands what we do and why it matters.

We're selling a new category. The market doesn't have a clean mental model for "reasoning layer on top of signal infrastructure" yet. Your job is to create that mental model through content, narrative, and creative that makes Trayo impossible to ignore.

You'll work directly with the founders, customers, and GTM team to turn what's happening inside the company into stories people actually want to read, watch, and share. This is an extremely high-ownership role. If you have sharp taste, move fast, and can make complex ideas feel simple and inevitable — we want to talk.

What You'll Do

• Own Trayo's content strategy end-to-end across LinkedIn, X, blog, email, and campaign storytelling, from strategy and production to distribution and results
• Create and ship high-volume, high-quality content that builds awareness and positions Trayo as the company defining signal intelligence, with strong POV, speed, and polish
• Develop the founder brand: build and run the content system for executive thought leadership, turning raw ideas and customer conversations into a consistent publishing cadence
• Translate deeply technical product capabilities (reasoning chains, signal graph, entity resolution) into narratives that resonate with CROs, CMOs, and VP-level buyers, not just marketers
• Stay on top of what's happening in AI, go-to-market, and revenue tech culture, and insert Trayo into the conversation with speed, taste, and credibility
• Guide design and video contractors to produce assets that feel native to modern platforms, not like enterprise marketing circa 2019
• Partner with customers and the GTM team to produce case narratives, joint content, and proof-point storytelling that shows the reasoning layer in action
• Experiment with bold creative concepts. Double down on what works. Kill what doesn't. Move on.

What We're Looking For

• 3+ years in content, brand, or marketing at a high-growth B2B company, ideally one that was building a new category or selling to technical buyers
• Exceptional copywriting instincts: you write tight, sharp, insight-led copy that earns attention. Not the kind that sounds like it was generated by a prompt.
• Strong editorial taste. You know what good looks like across formats and you can execute it, not just critique it.
• Comfort with ambiguity: you can take a messy founder brain-dump or a raw customer call transcript and turn it into a compelling piece without needing a brief
• Proven ability to ship content quickly and consistently while maintaining quality. Volume and taste aren't tradeoffs for you.
• Native fluency in LinkedIn and X as distribution channels, not just publishing platforms. You understand what performs and why.
• Enough technical curiosity to get genuinely interested in how a reasoning engine evaluates signals, even if you're not writing the code

Bonus Points (not required)

• Experience building a content engine from scratch at a seed or Series A company
• Video production skills: you can shoot, direct, or oversee editing and deliver polished content that feels organic
• Background in revenue tech, sales tech, or adjacent categories (CRM, intent data, ABM, sales engagement)
• You've built or operated a founder thought leadership program before
• You've worked with AI tools to accelerate content workflows without sacrificing quality or voice

What We Offer

• Competitive salary + meaningful equity. You're joining before the inflection point.
• Small team, high trust, real impact. Your work shapes how the market understands the company.
• Hybrid flexibility; collaboration hub in San Mateo
• The chance to build a brand from scratch, not just maintain one

We're creating the category that sits between "signal" and "action" for enterprise revenue teams. If you want to be the person who makes that category legible to the market, not just the person who writes about it after someone else has defined it, this is the role.