The best Clearbit alternatives in 2026
Clearbit no longer exists as a standalone product — HubSpot acquired it and rebranded it as Breeze Intelligence, usable only inside HubSpot. The best standalone Clearbit alternatives in 2026 are Apollo (all-in-one data and enrichment), Clay (custom waterfall enrichment), Warmly and RB2B (website visitor reveal, Clearbit's old Reveal job), and Trayo for external buying-signal timing. The right pick depends on which half of Clearbit you relied on — enrichment or visitor identification.
If you’re searching for Clearbit alternatives, start with the fact that reframes the whole decision: Clearbit no longer exists as a standalone product. HubSpot acquired it and folded it into Breeze Intelligence, which only runs inside HubSpot. The free standalone tools were retired in 2025. So this isn’t the usual “find a cheaper option” hunt — for most people it’s a migration, forced by a product that either moved behind a HubSpot subscription or disappeared.
That matters because Clearbit did two quite different jobs, and the right replacement depends on which one you actually relied on.
If you used Clearbit for enrichment — filling firmographic, technographic, and contact fields — the standalone path is Apollo for an all-in-one database and enrichment, or Clay if you want custom, waterfall-enriched data that pulls from many sources at once. Both replace the data half without tying you to HubSpot.
If you used Clearbit for Reveal — de-anonymizing website visitors — that’s a separate market now. Warmly identifies visiting companies and some individuals inside an orchestration workflow, while RB2B does fast, person-level US visitor ID straight to Slack, with a usable free tier. Few tools do enrichment and reveal well, so most former Clearbit users end up splitting the two jobs across two tools.
There’s a third possibility worth naming: you had Clearbit’s data and it still didn’t lift replies. Gartner finds that 67% of B2B buyers now prefer a rep-free experience, which means tolerance for untimed, generic outreach is near zero — more complete records don’t fix that. What fixes it is timing. Trayo watches your accounts for the external triggers that open a buying window — funding, a key hire, a leadership change, a tech-stack move — surfaces the buyer, and drafts outreach tied to the event. It doesn’t enrich records or reveal traffic; it tells you which accounts are worth reaching today, and why. Many teams migrating off Clearbit take the moment to add a signal layer alongside their new data tool.
Below, each alternative is ranked by the job it’s genuinely best for — because with Clearbit gone, the right replacement depends entirely on how you used it.
The best Clearbit alternatives
- 1.
Apollo
Best all-in-one data and enrichmentApollo is the closest like-for-like replacement for Clearbit's enrichment: a large B2B contact and company database with real-time enrichment, plus built-in sequencing and a dialer, at accessible self-serve pricing. Coverage depth varies by segment, but for teams that mainly used Clearbit to fill in firmographic and contact fields, Apollo covers the job without a HubSpot dependency. The default starting point if enrichment is what you're missing.
- 2.
Clay
Best for custom, waterfall enrichmentClay queries dozens of data providers in waterfall sequences, so a missing field from one source gets backfilled by the next — routinely lifting coverage past any single vendor, Clearbit included. Add AI for research and personalization and it becomes the power tool for technical RevOps teams. The trade-off is that it needs an owner to build and maintain the workflows, so it rewards teams that want control over convenience.
- 3.
Warmly
Best for website visitor revealWarmly is the strongest replacement for Clearbit Reveal if you want visitor identification inside a workflow — company- and person-level de-anonymization plus intent data, automated email and LinkedIn plays, and live chat. It identifies a majority of visiting companies and a slice of individuals (strongest on US traffic). Best when the reveal is a means to an orchestrated play, not just a data point.
- 4.
RB2B
Best for free, person-level visitor IDRB2B is a focused, US-centric tool that de-anonymizes individual website visitors and pushes their LinkedIn profile and work email to Slack in near real time — fast enough for a rep to act while intent is hot. It does one job precisely, with a genuinely usable free tier. Best for US-focused teams that specifically valued Clearbit Reveal's person-level identification and want it back standalone.
- 5.
Trayo
Best for external buying-signal timingTrayo isn't an enrichment tool or a reveal pixel — it's a different layer, and worth naming honestly. It watches your accounts for external triggers that mean a buying window is opening (a funding round, a key hire, a leadership change, a tech-stack move), surfaces the buyer, and drafts the outreach. If you leaned on Clearbit for data but never solved *timing*, Trayo pairs with whichever enrichment or reveal tool you pick. Best when relevance, not more fields, is the bottleneck.
Frequently asked questions
What is the best alternative to Clearbit?
It depends on which half of Clearbit you used. For enrichment and contact data, Apollo is the usual standalone replacement, or Clay for custom waterfall enrichment. For website visitor reveal (the old Clearbit Reveal), Warmly and RB2B are the strongest picks. If the real gap was timing — knowing which accounts are in-market and when — a signal-first tool like Trayo fits alongside your chosen data or reveal tool.
Is Clearbit still available as a standalone product?
No. HubSpot acquired Clearbit and rebranded it as Breeze Intelligence, which is only usable inside HubSpot. The free standalone tools were sunset in 2025. If you're not a HubSpot customer — or you want a vendor-neutral option — you now need a standalone alternative for enrichment and for visitor reveal, which is why so many former Clearbit users are migrating.
What replaces Clearbit if I'm not on HubSpot?
For enrichment, Apollo or Clay; for website visitor reveal, Warmly or RB2B. Most teams that ran Clearbit standalone end up splitting its two jobs across two tools, since few single products do both enrichment and person-level reveal as well. Trayo is a complementary layer for buying-signal timing rather than a direct swap.
Is Trayo a replacement for Clearbit?
Not directly — Clearbit was enrichment and visitor reveal, and Trayo is a buying-signals platform. They solve different problems. Teams typically pick a standalone enrichment or reveal tool to replace Clearbit's core function, then add Trayo for the timing layer: detecting buying windows, surfacing the buyer, and drafting the outreach.
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